everything-claude-code/docs/releases/2.0.0/ecc-2-hypergrowth-release-command-center.md

ECC 2.0 Hypergrowth Release Command Center

Snapshot date: 2026-05-19.

This is the execution map for turning ECC 2.0 into a complete public release, partner funnel, sponsor funnel, consulting surface, and content launch. It is written for operators. Use it to decide what ships, what gets announced, and what stays blocked until evidence exists.

Release Claim

ECC 2.0 is the harness-native operator system for agentic work.

The public proof must show the actual system:

• reusable skills, rules, hooks, MCP conventions, and release gates;
• Claude Code, Codex, OpenCode, Cursor, Gemini, Zed, GitHub Copilot, and terminal-only workflows as supported execution surfaces;
• ecc2/ as the alpha control-plane/TUI direction;
• Hermes as the optional operator shell for chat, cron, handoffs, and daily work routing;
• ECC Tools Pro, GitHub Sponsors, and consulting as the business surface that funds the OSS layer.

Avoid language that frames this as a rename or a retreat from the old project. The release copy should show the 2.0 product shape directly.

Current Growth Baseline

Metric	Current	Target	Gap
MRR	$1,728/mo	$10,000/mo	$8,272/mo
Sponsor motion	Active GitHub Sponsors plus open inbound	Repeatable sponsor close loop	Approval-gated outbound
Consulting motion	Open, non-primary	Partner-ready packages	Public proof, talks, and intake
Content motion	Raw ECC 2 media exists	Weekly launch clips and founder proof	Final video suite
Community motion	Discord exists	Useful coding/operator community	Invite, channels, pins, moderation

MRR growth should come from four lanes at once:

• GitHub Sponsors and OSS partner sponsors;
• ECC Tools Pro subscriptions;
• consulting and implementation contracts;
• talks, podcasts, conference demos, and partner webinars that create inbound.

Release Gates

Lane	Done when	Current action
Repo identity	README, package metadata, plugin metadata, release docs, workflows, and launch copy all use affaan-m/ECC where public URLs are needed	Canonical URL sweep
Package and plugin publication	ecc-universal@2.0.0-rc.1 dry-runs clean, npm next is approved, Claude plugin tag dry-runs, Codex repo marketplace smoke passes, OpenCode build passes	Refresh publication evidence from final commit
Product proof	Quickstart, cross-harness architecture, demo prompts, ecc2/ alpha boundary, AgentShield safety proof, and hosted ECC Tools links are consistent	Keep proof surfaces concrete
Revenue proof	Sponsor tiers, Pro pricing, consulting CTA, partner CTA, and billing-readback language are current	Do not announce billing claims before live readback
Content proof	Launch video, short-form clips, screenshots, release notes, GitHub Discussion, X, LinkedIn, and longform post are aligned	Validate video-suite-production.md and the local render suite
Community proof	Discord invite, rules, channels, onboarding, and sponsor/community routing are ready	Needs invite/token decision before public links

Video Suite

The video lane should use the existing ECC video-editing skill plus the browser-use/video-use model where useful: transcript as the editing surface, strategy approval before render, deterministic cuts, timeline/project output when available, and self-eval before publication.

Reference pattern: https://github.com/browser-use/video-use

Primary source classes already exist in the local ECC media library. Keep raw absolute paths out of public docs; use basenames or a private production manifest when handing work to an editor or agent.

Deliverable	Length	Source material	Proof goal
Primary launch video	90-150s	longform-full-wide.mp4, sf-longform-full.mp4, architecture-2-wide.mp4, terminal-scan-2-wide.mp4, new_site_raw.mp4	ECC 2.0 as the operator system
Install proof	30s	README install, terminal scan, quickstart, plugin install	Fewer-click adoption
What is ECC	45-60s	sf-thread-2-whatisecc.mp4, vertical-2-whatisecc.mp4, architecture-2-*	Product category clarity
Security proof	45-60s	sf-thread-4-security.mp4, AgentShield evidence, supply-chain gates	Enterprise trust
Money/proof clip	30-45s	thread-2-ghapp-money.mp4, metrics-ticker-2-*, gh_app_*.png	Sponsor, Pro, and partner credibility
Coverage/social proof	30-45s	coverage-montage-wide.mp4, 100k.png, star_history.png, x_analytics.png, coverage screenshots	Distribution leverage

Production steps:

1. Generate transcripts for the longform and shortform raw clips.
2. Build an edit decision list with hook, proof, demo, business CTA, and final CTA segments.
3. Cut deterministically with FFmpeg.
4. Add overlays and data motion in Remotion or Manim.
5. Add captions, light color correction, audio normalization, and platform reframes.
6. Run a self-eval pass for blank frames, bad captions, jump cuts, weak hook, missing product proof, and stale URLs.
7. Export final MP4s plus the editable timeline/project state.

Distribution Plan

Channel	Asset	CTA
GitHub Release	release notes, quickstart, launch video, sponsor link	star, install, sponsor
GitHub Discussion	short announcement and proof bullets	questions, feedback, sponsors
X	launch thread, 30s install clip, proof clips	repo, sponsor, Pro
LinkedIn	partner-friendly product proof, consulting CTA	sponsors, consulting, talks
YouTube/Shorts/Reels/TikTok	primary launch video and clips	repo, site, newsletter/community
Podcasts/talks	one-page pitch, demo outline, founder proof	bookings, partners
Sponsor outbound	direct sponsor note and tier table	GitHub Sponsors or Pro

The source of truth for sponsor, partner, consulting, conference, podcast, and GitHub Discussion copy is docs/releases/2.0.0-rc.1/partner-sponsor-talks-pack.md.

Copy Rules

Use direct product language:

• ECC 2.0 is the harness-native operator system for agentic work.
• One reusable layer across Claude Code, Codex, OpenCode, Cursor, Gemini, Zed, GitHub Copilot, and terminal workflows.
• OSS stays free. Sponsors and Pro fund the work.
• Use ECC for skills, hooks, rules, MCP conventions, release gates, and operator workflows.

Avoid:

• we renamed the repo;
• pivot;
• legacy config-pack framing;
• Claude-only;
• generic founder-journey language;
• claims about billing, marketplace payments, or official directory listings before live evidence exists.

First Build Order

1. Land the public repo identity fixes.
2. Refresh package, plugin, workflow, release, and launch-copy URLs.
3. Record final publication evidence from the exact release commit.
4. Produce the video suite manifest and transcripts from existing raw material; gate it with npm run release:video-suite -- --format json.
5. Browser-capture the README, ECC Tools app, install flow, and relevant proof surfaces for b-roll.
6. Render the primary launch video plus five short clips.
7. Finalize GitHub release, X thread, LinkedIn post, Discussion announcement, sponsor email copy, consulting intro, partner DM, and podcast/talk pitch.
8. Publish only after npm, plugin, release URL, and billing-readback gates are either live or explicitly marked blocked.

Owner Approvals

These actions need a human approval or credential before they move:

• sending annual-upgrade or sponsor emails;
• updating LinkedIn profile text;
• wiring Discord with a bot token and guild ID;
• publishing npm or creating plugin tags;
• announcing billing/native payments;
• sending partner, consulting, conference, podcast, or sponsor outreach;
• posting final social copy from personal accounts.